As part of our responsibility we are involved at the farmer level in encouraging sustainable agriculture.

Amongst others, we are proactive members of LEAF (Linking Environmental and Farming) in the UK. This charitable organisation works to develop and promote Integrated Farm Management (IFM) – common sense farming practices that are environmentally responsible.

We also support the Voluntary Initiative . In 2001 the Government accepted proposals put forward by the farming and crop protection industry to minimise the environmental impacts from pesticides.

The VI programme was developed as an alternative to a pesticide tax which had been under consideration by the Government. By 2006 the programme had met or exceeded the vast majority of its targets. In the light of this, the VI Steering Group proposed to Ministers that The Voluntary Initiative should continue as a rolling two year programme.

These proposals were welcomed by the Government.